4 Quick Tips to Make More Money Selling Packages (Before You’ve Even Pressed the Shutter Button)

4 Quick Tips to Make More Money Selling Packages (Before You’ve Even Pressed the Shutter Button)

It was my fault. Over the life of my business, I’ve had one client–just one–who didn’t buy anything. My client’s newborn session was a gift from her in-laws. They paid the session fees. She hadn’t made the investment herself, so she didn’t know all of the options available to her. Unfortunately, I never explained them to […]

The Secret to Stellar Testimonials

The Secret to Stellar Testimonials

I made a huge mistake when I was first starting out. I assumed. When you assume… well, you know how the saying goes. I assumed I knew what my client’s wanted. I assumed I understood them, because they probably thought just like me. Except, there’s a huge problem with that kind of thinking. If they thought just like […]

So You Want to Start a Photography Business? {Here’s a Cheat Sheet to Show You How}

So You Want to Start a Photography Business? {Here’s a Cheat Sheet to Show You How}

When I was starting out I had no idea what I was getting into. I just wanted to start taking the money people were offering me to do what I love — use my camera! I started looking into starting a business and I have to admit I was a little overwhelmed. Lawyers, accountants, EIN numbers… all this […]

How to Fill in Holes in Your Booking Schedule

How to Fill in Holes in Your Booking Schedule

Last spring I had surgery. With all of the uncertainty surrounding my health at the time, I started turning clients and inquiries away for a bit. Time passed. I recovered. Finally I took a look at my calendar. Wide-open — all summer long. The temptation to linger and wallow in my misfortune was strong, but […]